Haha-classic!

It’s simple: hackability and recruiting!

The open-source community hacking around it and playing with it PLUS talented engineers who may be interested in working with us already makes this release worth it. A single talented distributed systems engineer has a lot of impact here.

Also, the company ethos is around AI hackability/controllability, high-bar for talent, and AI for creatives - so this aligns perfectly.

The fact that Krea serves both in-house and 3rd-Party models tells you that we are not that bullish on models being a moat.