Okay but what does that have to do with enshittification, as defined by Cory Doctorow, which refers to the decline in quality of online platforms and services over time, often driven by the pursuit of increased profits. This degradation is characterized by a shift in focus from user experience to maximizing revenue, typically through tactics like increased advertising, higher costs, or changes that favor business customers at the expense of users.
Or do you just like how the word has shit in the middle of it and are using it incorrectly?
It's not incorrect to use this word colloquially. See this post:
https://pluralistic.net/2024/10/14/pearl-clutching/#this-toi...
Specifically:
> The fact that a neologism is sometimes decoupled from its theoretical underpinnings and is used colloquially is a feature, not a bug. Many people apply the term "enshittification" very loosely indeed, to mean "something that is bad," without bothering to learn – or apply – the theoretical framework. This is good. This is what it means for a term to enter the lexicon: it takes on a life of its own. If 10,000,000 people use "enshittification" loosely and inspire 10% of their number to look up the longer, more theoretical work I've done on it, that is one million normies who have been sucked into a discourse that used to live exclusively in the world of the most wonkish and obscure practitioners. The only way to maintain a precise, theoretically grounded use of a term is to confine its usage to a small group of largely irrelevant insiders. Policing the use of "enshittification" is worse than a self-limiting move – it would be a self-inflicted wound.