I played the "guess what it's going to be about before clicking on it" game with this item, and lost badly. I won't spoil the fun, but only remark that this site is neither about [1] a melon farming business, nor [2] a certain famous man with autocratic tendencies whose handle in "last-initial first" format would be "melon".
Yeah, it's not about Melon Usk.
Oh I guess it is supposed to be Melon-King, but I firmly read it as Melonk-ing at first. What could it mean to melonk?
I thought it was likely to be like the onion sales story.
https://news.ycombinator.com/item?id=19728132