isnt it fundamentally just a mispronounced contraction of would've
Of course, but linguists consider themselves to be scientists, so they are only allowed to describe and explain. They can't say that anything is wrong or bad. Even "would of." Prescriptive judgements are restricted to philosophers of language.
Yes, and a huge chunk of language evolution is driven by things getting confused with other things due to phonological changes making them sound the same, so studying this is squarely within the realm of linguistics.
That said, the one-off simple example of “would of” is probably not interesting enough to write a big article about.