I like that we are stagnating. One of the things that took us away from the early content-focused days of the web is when every business had to get their brochures online, and every designer had to make their mark with how creative they could be. It vastly threw off the signal to noise ratio of web sites, and it delayed good UX for at least a decade because everyone re-invented menus and buttons on every web site.

Don't get me wrong. I like creativity. I am an artist, even have a degree in Fine Arts. But there are times to innovate, and there are times to just make things work. Web UX needs to just work.