A few points:

1. It's not necessarily different. Your ISP has monopolistic power over you, and it should be regulated more aggressively.

2. A non-mobile ISP is currently much less important than an Apple/Google account for interacting with modern society, and less important than it was even a decade ago. If all 1.5 of my available home ISPs turned evil I could manage just fine without them.

3. Given the relative public perceptions this feels weird to say, but Comcast and their ilk are much less problematic than the Apple/Google monopolies. You can largely just pay for internet (plus an extra 10-40% from scammy business practices) and do whatever you want to do, with the analytics they're selling about you being less invasive than those which Apple/Google use.