I think they're suggesting a license that says "except Apple, Amazon, Google, Huawei, ..." not a license that literally says "no jerks".
The problem of attempting to enumerate the jerks does seem pretty... insurmountable... to me though.
Yeah, and even if you like the idea, this is not dependable. How do you know, as a user, that you'll not end up in the jerk list tomorrow?
Yeah, and even if you like the idea, this is not dependable. How do you know, as a user, that you'll not end up in the jerk list tomorrow?