I'm not opposed to open standards, but what makes you think that a corporation which simultaneously violates anti-trust law in three markets and evades meaningful enforcement can be forced to comply with standards?
The problem is not primarily technological, it is a problem of rule of law. Google is a serial violator, found guilty multiple times. So it is a failure of enforcement of law (unless government actions in the near term end up being very dramatic).
If someone points a gun to your head, I guess you could solve that by inventing a personal forcefield. But until you do, we need law enforcement as a deterrent against murder. Otherwise murderers will just keep on doing it.