Why would we suppose AI isn’t in the picture? You’re describing unrelated scenarios. Apples and oranges. You can’t wish away the AI and then conclude what’s happening is acceptable because of how something entirely unrelated has been treated in the past.
As a form of argument, this strikes me as pretty fallacious.
Are you claiming that the output of a model built by Google is somehow equivalent to displaying a 3rd party site in a search result?