If you were considering purchasing a Biology text book, and spot read two chapters, what if you found the following?:

In the first chapter it claimed that most adult humans have 20 teeth.

In the second chapter you read that female humans have 22 chromosomes and male humans have 23.

You find these claims in the 24 pages you sample. Do you buy the book?

Companies are paying huge sums to AI companies with worse track records.

Would you put the book in your reference library if somebody gave it to you for free? Services like Google or DuckDuckGo put their AI-generated content at the top of search results with these inaccuracies.

[edit: replace paragraph that somehow got deleted, fix typo]

Google distinguished itself early with techniques like PageRank that put more relevant content at the top of their search results.

Is it too late for a rival to distinguish itself with techniques like "Don't put garbage AI at the top of search results"?