AI will subvert and destroy Amazon's internal management culture, where status is gatekept by who can write the best 6-page reports to read before the meeting!
Or more likely -- Amazon management knows just how hard writing actually is, how hard to produce something with clarity and signal instead of just common-knowledge cliches, and so they understand that this LLM wave is overhyped. They're letting the other big players do the hard work, and effectively selling LLMs short by abstaining from the race.
Yeah they have a rigid structure of document writing, most of which is now obsolete.
I think Amazon and Apple see who is doing the "work" in commerce and manufacturing and they know and realize that some non deterministic AI is not a big threat. Sure it creates nice text, video or image but that is not "work" for these small company eating giants. They know that work counts with real goods moving in the real world, energy moving and robots that can actually act with certainity (99,999% time like internet, web as a tech ?)