The license doesn’t mention anything about “personal” or “internal” use.
Again, IANAL, but I can see why a company might be cautious about using Bear as a self-hosted blog engine, since companies technically have “users.”
For comparison, the Elastic License v2 - which this license is apparently modeled on - explicitly restricts use by "third parties":
> "You may not provide the software to third parties as a hosted or managed service"
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The Bear license doesn’t include similar language, which could create uncertainty.
It might help to explicitly clarify that self-hosting for one’s own use is allowed, or to add “third party” wording to the limitations.
I only raise this because (a) licensing is tricky, and (b) if this feedback helps the author clarify their intended license terms, that’s a win for everyone.