> But once you get past "I'm selling something so manifestly useful that people find me to pay me for it", it sure seems like the things you, the sales rep, have to do to get their dollars skew rapidly toward the "seller-push" side of things. What else works? Folks gotta know about you and they gotta know you can solve their problems, right?

I don't think there's anything else you can do, other than reinterpret 'manifestly useful' more widely as 'desirable'. Other than just having a legitimately useful product, the options I can see are:

- 'Make the product mandatory in some way' (eg. getting on large companies' preferred equipment lists, getting named as required equipment in a standardized testing procedure, providing an accessible interface to an impenetrable government department, etc.)

- 'Make more people aware of the product (in a non-pushy way) so they can choose to buy it' (eg. sponsoring crazy stunts the way Red Bull does, running an F1 team, becoming associated with celebrities etc.)

These still require an actually desirable product, of course.