alt Hacker NewsGood marketing is selling stuff that people want to buy.
People or businesses that break this rule and prosper are either being incredibly persistent at playing a numbers game or are doing something sketchy.
Good marketing is selling stuff that people want to buy.
People or businesses that break this rule and prosper are either being incredibly persistent at playing a numbers game or are doing something sketchy.
I agree completely with your idea of marketing totally: its getting customers to yes before you know their name:
Funny example: Futurama's Fry goes to the eye-phone store and pulls out wads of cash and yells at the cashier. First two sentences: "take my money! I hope you have a phone left!"
I've not worked in sales and marketing but I have a soft place for those who do it well. I distinctly remember being asked by a Chem Eng at a young age: what's the difference between sales and marketing. And i distinctly remembered being confused. At that time both ideas where so fuzzy in my mind I had no idea how to start an answer.
Many years later I might add strong cross functional coordination and a great COO can help a company market itself. Its a base to build off. Its such a breath of fresh air when customers think a company isn't a bunch of silos.