Why can't they add a "this app is not verified by apple, we can't guarantee it's safe" popup? Making people jump through ridiculous hoops (like jailbreaking) would violate the DMA, but surely not a simple matter-of-fact warning? Windows does the same with unsigned apps, as do many version of Android.
I think that’s because of the last phrase in this provision in the DMA (article 13.4 in https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv%...):
“The gatekeeper shall not engage in any behaviour that undermines effective compliance with the obligations of Articles 5, 6 and 7 regardless of whether that behaviour is of a contractual, commercial or technical nature, or of any other nature, or consists in the use of behavioural techniques or interface design.”
Because people don't read and scammers would just teach people how to click through that.
Because Apple is not allowed to discourage the use of other distribution methods, and such a popup implies that an app provided via other channels is "less safe" than an app provided by Apple.
> Windows does the same with unsigned apps, as do many version of Android.
This is not the same. Windows states that they cannot verify the origin of the app because its not signed. In the current state Apple thoroughly verified the origin of the app, and the app is also signed.
Imagine a guy standing in front of your grocery store telling you that "the food in this store did not pass quality control of Walmart, so we can't guarantee that it's safe"
Because they want to cripple alt stores and ignore the DMA for as long as they can to protect the 30% extortionate rate their position as the sole provider allows them to force on developers.