I began in animation and shifted to gaming in 2001 where we encountered - against our stated goals of delivery - an audience rejecting both words and narratives (they thanked us yet we weren't at all going for this).

So a small team of us stuck together since and we've been unraveling, decrypting how that initial audience craving might work out as a next language.

In retrospect it now seems obvious, how the path led here, but then in 2001, it was a complete mystery.