There's a wealth of easy projects that a person can get started with using an Arduino.

Without any opportunities for getting bogged down in anything extra at all, they can follow a simple recipe and quickly begin to blink an LED at the rate of their choosing.

The Arduino was developed to be a teaching tool, and it allows for a person to take little baby steps.

(Whether this placement is good or bad for Arduino as a business entity isn't something that I find particularly important.)