From the presser:

> Entrepreneurs, businesses, tech professionals, students, educators, and hobbyists will be empowered to rapidly prototype and test new solutions, with a clear path to commercialization supported by Qualcomm Technologies’ advanced technologies and extensive partner ecosystem.

At the least the official line is to remedy this situation. Could be embrace/extend/extinguish but tech companies spend all kinds of money on getting students and smaller businesses into their monolithic ecosystems.

The data center AI race was won by nvidia, embedded AI might still be up for grabs and it helps to have developer adoption.