Getting a full-fledged PC is an anti-feature for a small project. I don't want to fart around with a Linux install just to set the thing up. I don't want to worry about SD card longevity or power supply compatibility. And I definitely don't want to spend $50+. I'll buy a cheap Arduino-compatible board that will immediately run whatever code I load it with. I've built several Arduino projects and RPi would have been more annoying and much more expensive.
The RPi Pico looks great for this, but that's pretty much an Arduino equivalent. You can even used the Arduino IDE with it.