As a complete beginner to hardware stuff, I do find the Arduino Cloud thing to be pretty compelling. Being able to push out updates over the cloud is nice! Buuuut.. once I'm mostly done with a project, there's just no need at all for it anymore. The Arduino I'm using for a receipt printer is just sitting there and now the cloud bit doesn't do anything for me.
And the problem I have is that ESP32s aren't much more difficult to set up nowadays, are wildly cheaper, and I'm soso excited to start messing around with ESP-NOW which I don't think Arduino has? But having like 10 ESP32s for messing around freely is more valuable than the cloud thing for me. And there are some super fun projects for ESP32 also like the Cheap Yellow Display thing. I ordered what I thought was one display, except it was 3, and I thought I would have to provide my own ESP32s but nope, they come with them. And these three CYDs were cheaper than a single Arduino it's actually crazy.
Yeah, ESPnow is pretty good. I'm using it more than LoRa because all ESP32 come with it and is really cheap, whereas with LoRa is all the trouble with an additional module that costs 3x more than an ESP32.
That yellow display is pretty good. I've built a tiny operating system for it, it is an unbelievable hardware for the cost of the material.