There is a whole lot of commerical products built out of what we consider hobby projects (Adruino, Raspberry Pi). Eg: digital displays, industrial equipment controllers etc. All of this is clubbed under the nebulous IoT moniker.

My take: Qualcomm hopes to leverage Adriano adoption to expand their IoT share, and also to grow Adruino's footprint to include more smart IoT devices using Qualcomm's chipsets (Eg: Robotics)