It’s not quite that easy, and besides the hard part is the SW. arduino spent years writing SW code and still does to make it easy to run, debug issues and provide support.
Also a million dev kits is unrealistic for vast majority of companies 5-20k is more the number I hard.
To be frank, the Arduino ide was a fork of Processing's and the compiler suite was GCC. They 'simply' glued the pre-existing pieces together. I'm not saying that it's trivial to do that but it's also not exactly a herculean task. Even the bootloader was a fork of Hernando Barragán's pre-existing Wiring project.