The audio community love this sort of thing and will pay top dollar for unidirectional cables. Reproducible data proving the claims could be worth millions.
“This cut signal reflections, yielding brighter high hats without the brassiness of two-directional cabling. Bass was particularly clear and rumbly without the muddiness we heard from Monoprice cords.”
well, if you listen to audio you would not want the audio to accidentally get confused and head back to where it came from halfway down the cable right?