Any article that uses 'empower' is automatically in my books bullshit and bad for downstream receivers of the news. This uses it Five times. I can see their strategy; data-center with VMware and now Arduino on the edge, but in the first case unless you have massive budget you're leaving ASAP, and really many Arduino users are precisely in that bracket, so they are 'already left'. Platform.io maybe? What are other OSS alternatives?