This might be controversial, but I genuinely love AI-generated “video slop”. Hear me out for a second: I’m utterly exhausted by influencers peddling their endless “buy this crap” content. Honestly, the AI slop often feels more creative, less salesy and refreshingly free of performative perfection.
But Meta knows AI slop poses a problem for their business model. When anyone can churn out engaging content without needing perfect lighting, a six-figure ad deal, or even a face or voice, there’s little incentive for users to stay locked into the influencer-driven attention economy that fuels Meta’s ad revenue. They don’t just want your attention, they want it monetized. And right now, AI slop is too democratic to profit from.
My friends and I have been having a blast coming up with hilarious situations to put ourselves in. Will it get old, maybe, but new features might keep it fresh.
It just hasn’t been optimized yet because it’s so new
Only difference is soon you'll have Mickey Mouse tell you (and your children) to buy same old crap that the influencers were shilling.
I'm not sure I completely understand what you're saying.
Are people locked into the influencer economy because of the "polish" of the videos?
I feel like people are more locked into consumerism, and this is just the cheapest channel of delivery.
Won't much of the AI slop just become, or try to become the influencer itself?
I'm not sure it's fair to separate "AI Slop" with "Buy my crap" marketing.
People will monetize one way or another. It may be more or less explicit with AI slop.
Additionally, I would challenge "AI slop posing a problem": AI Agents and automation of content keeps people engaged inside of a platform, inside of a niche. A democratization may lead to more expensive ad space.
Meta can certainly assist in creating slop and maintaining conversational salespersons
AI slop and influencer peddling can both be bad at the same time. The answer is to get off facebook/instagram, not to replace one awful thing with another awful thing that also happens to boil the oceans.
Is your AI writing HN comments for you too now?