Agreed. Every now and then I search the name of my employer on Reddit, which pulls up a bunch of plausible looking comments that recommend a variety of tools. Then if you look at the comment closely, it doesn't make any sense. And if you look at the account, they only makes comments that mention an assortment of companies + one specific one that they're really shilling.
There's a variety of these marketing spambots on Reddit, and I'm sure like the toupee effect, there are more subtle ones that I'm not noticing. I think this is existential in the long run for Reddit as a platform, but maybe the owners/employees are happy to milk all the value out and walk away from the husk.