Think about a Reddit mod's incentives.
They:
- Don't get paid
- Spend time having to do some really thankless work
- Don't really have a regular work schedule
So what kind of person is going to do it?
Someone who is willing to do the work for no pay. For smaller subreddits and areas where the work of moderation isn't that heavy, you'll find passionate individuals.
Mods that moderate more time consuming content or the power mods modding many subs are chasing some other incentive. For some that means explicitly monetizing their time by pushing products and companies who pay them. For others it's the ideological satisfaction of pushing viewpoints they want pushed and suppressing viewpoints they want suppressed. For some it's prestige. For most it's probably some mix of all three.
What's absent is any incentive to surface organic, human content. That's merely a side effect of what mods do, not their main job.
But what if they do get paid, by a competitor? It's very easy to DM a mod and tell them they will get x amount if they skewer the odds in your favor or blast your biggest competitor.