Jessica Knurick, who IMO posts great content on social media, has a great take on this.

The whole MAHA (Make America Healthy Again) movement is an absolutely brilliant masterstroke by corporate interests. Get people up in arms about pseudoscientific bogeymen like artificial dies. Then claim as a major win how you've gotten big food companies to pinky promise that they'll stop using these dyes in Fruit Loops and sodas in a few years - because of course we'll all be super healthy once we're downing naturally dyed Fruit Loops and soda. Meanwhile, gut environmental regulations that actually do have a measurable positive impact on health, make healthcare even more unaffordable, and kick lots of people off Medicaid so rich people can get a tax break. But hey, at least you'll be the beacon of health since you can now gobble your fries cooked in lard instead of those naughty seed oils.