alt Hacker News> Full disclosure: Anthropic gave me a few months of Claude Max for free. They reached out one day and told me they were giving it away to some open source maintainers.
Related, lately I've been getting tons of Anthropic Instagram ads; they must be near a quarter of all the sponsored content I see for the last month or so. Various people vibe coding random apps and whatnot using different incarnations of Claude. Or just direct adverts to "Install Claude Code." I really have no idea why I've been targeted so hard, on Instagram of all places. Their marketing team must be working overtime.
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Unfortunately that might also be due to how Instagram shows ads, and not necessarily Anthropic's marketing push. As soon as you click on or even linger on a particular ad, Instagram notices and doubles down on sending you more ads from the same provider as well as related ads. My experience is that Instagram has 2-3 groups of ad types I receive which slowly change over the months as the effectiveness wanes over time.
The fact that you are receiving multiple kinds of ads from Anthropic does signify more of a marketing push, though.
I think it might be that they've hit product-market fit.
Developers find Claude Code extremely useful (once they figure out how to use it). Many developers subscribe to their $200/month plan. Assuming that's profitable (and I expect it is, since even for that much money it cuts off at a certain point to avoid over-use) Anthropic would be wise to spend a lot of money on marketing to try and grow their paying subscriber base for it.