alt Hacker NewsIt's a metric attribution problem. The real metric should be reduction in homeless, for example (though even that can be gamed through bussing them out, etc-- tactics that unfortunately other cities have adopted). But attributing that to a single NGO is tough.
Ditto for views, etc. Really what you care about as eg; youtube is conversions for the products that are advertised. Not impressions. But there's an attribution problem there.
Define the metric as "people helped": then bussing them out to abandon them somewhere else isn't a solution, because the adjudicators can go "yes, you made the number go down, but you did so by decoupling the metric from what it was supposed to measure, so we're not rewarding you for it".