alt Hacker NewsThis works for the subset of people who have a good story or a real connection to their brand, but that's just not most businesses. I buy and operate e-commerce brands, and I can't do it both because I really don't want to be on camera and because "hey I bought this company that sells leather handle covers for cast iron pans, and I personally don't use them but the cashflow was good" is not so compelling as a message. Sometimes you just need messages that convey the value proposition of the brand. (And FWIW they are nice handle covers, I just prefer to use a kitchen towel to grab my cast iron.)
That said, I think video generation is at the point where someone will probably develop a product that fakes the kinds of videos you're talking about in the near future.
Interesting. Do you feel like the values you're propagating into the world align with your own personal values?
I know personally that if I recognized some kitchen apparatus or product is redundant, and a something I already own such as a rag will do, I couldn't in good conscious perpetuate what I see as needless consumerism just to put another dollar in my wallet.
Basically, if I couldn't get on tiktok and make an earnest video about why what I'm selling is useful and worth existing, and why it personally matters to me, I don't think I could sell that product in good conscience. Even if the customer truly thinks it's a great product, if I recognize the inherent waste and redundancy, I just can't buy into it.
I just always think about the chapter in Fight Club when the narrator's house blows up:
"You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no matter what goes wrong, at least you've got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you."