What you’re talking about is the primary marketing collateral. But any good marketing campaign needs a ton of secondary or even tertiary marketing collateral

The first “real video” you talked about is meant to grab attention and tell users, honestly, what the product is about

But they’re not customers - yet. They need to be reminded about your brand again and again

You can’t run the same video every time - for one, its repetitive. And for two, its disruptive on the wrong channels

You will need static images and basic videos and even tweets across platforms to remarket to your audience

That’s where tools like this come in handy. You grabbed attention with the first video. But now you need to tell users that if they buy tomorrow, they get 15% off.