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neomlast Sunday at 8:39 PM1 replyview on HN

Content is a component of reach.

Reach happens through channel marketing virally, virally typical happens via novelty.

Creative humans can use any tool to execute reach, this particular tool seems it would be a good one for that, in fact.


Replies

Aldipowerlast Sunday at 8:50 PM

Yes, content is _one_ component of reach, but without reach useless. And good content does not lead automatically to reach. Reach is developed by a lot of factors, channel marketing is also only one _minor_ factor of it. This tool does not help significantly with building all of that reputation you need to be trusted and gaining reach. It can't, because it does not create new channels and connections between humans.

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