Modern urban car infrastructure is neither space- nor energy-efficient, but urban planning is long-term, and decisions shift all efficiency considerations in the long-term in a way that's hard to undo.
For example, transportation of people with the modern extensive net of streets would be most convenient and efficient if there was some kind of public transportation in small buses, available on demand and price being determined by regular market mechanisms. The difference between what I imagine and things like Uber would be a strong integration with existing train and bus lines, and public funding and legislation. Maybe self-driving will get us there, but there are also many political hurdles that make the less efficient option (high coefficient of cars pp) more attractive than the alternative that could provide better efficiency (and, ideally, also great user experience).
Efficiency should not be pursued to the exclusion of everything else. As the article itself says:
transportation should be about more than just getting from A to B; it should be a pleasure as well
I think citymapper tried to execu this as a pivot. They had an idea to do it in London and other countries and did trial it for a while. Not sure why it (presumably) failed.
I'd note that startup money of the is much harder to get in London, so a US startup might be able to force the idea from experiment to profitability.
> available on demand
This doesn't work in cities. The vast majority of peoples movement are not immediately necessary. They can wait 10-15 minutes (or plan ahead) for efficiency. This also cuts down on costs for everyone.
As far as I'm concerned, transportation is solved. I live in Paris, there are 14 (soon to be 15) metro lines covering the city in a dense underground mesh, and you never have to wait more the 5 minutes to hop into one.
On demand is bad! People have places to be and they need to be able to depend on arriving on time. on demand means they can't be sure when the transport will detour to pick someone else up thus making them late. what we need are reliable fixed routes that are predictable.
making on denand reliable means that there are more vehicles driving around than we now have cars - as empty vehicles reposition just in case someone else wants to go someplace right after you.