Ok, now I understand why this motor is only used in supercars - installing four (or even only two - according to https://www.mercedes-benz.de/passengercars/technology/concep..., even the AMG GT-XX has "only" three of them) hub motors with twice the power of a Tesla Model 3 in any other car would be ridiculous. So, the actual challenge is to make this motor even smaller while keeping the same power to weight ratio, so it can also be used for regular cars? That is, if they want to build something for the mass market, not only for an exclusive clientele?
I don’t see anything inside the article that says it’s designed to be inside the wheel. I’m not sure where they got that from.
Well, Tesla also started with the higher end of the market. That's where people are willing to pay more.
But why limit only to cars? Can this be used for motorcycles, e-bikes, electric buses, train wheels, e-unicycles, electric golf carts, etc?
There are probably a range of application where in-wheel makes perfect sense.