I eat plenty of farmed salmon (Atlantic salmon) because they are the default in grocery stores here and the few times I went out of my way to buy wild caught salmon I find that they are way worse. The first time I bought sockeye salmon not king salmon which was not fatty at all. The second time I bought king salmon shipped straight from Alaska and the flavor still disappointed. It's everything you say about farmed salmon: weak flesh, weak flavor, pale pink color. I'm starting to think I was scammed.