Gusto bought Guideline, migrated Guideline customers who also use Gusto directly to Gusto, and everyone leftover from the acquisition is now being served by Guideline under the name Accrue401k. The Accrue401k (formerly Guideline) dashboard is exactly the same, just a different name. And former Guideline customers who use Gusto for payroll now use Gusto 401k.

That’s my understanding at least.

Gusto basically acquired their mutual customers, seemingly.