I can believe the packaging step is more difficult on some platforms, but that’s a one time cost per platform.
Upgrades are more complex because Postgres (for some reason) doesn’t endure backwards compatibility with its disk format like sqlite across major versions (minor versions work fine though). For major version upgrades you ship both binaries and use pg_upgrade or pg_dump/pg_restore. It’s annoying, but it’s a one time cost to automate. It’s not like battling concurrency bugs in sqlite.