alt Hacker NewsIt would very easily allow someone to undermine their business. If you could shop at Walmart, by walking into Target it would be very easy for Target to say "here is the same item for $0.01 less"
If people find a benefit from using AI to shop on Amazon at scale then there's really no reason to keep Amazon in the loop at all. Especially for products that are high margin.
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Amazon's strategy is based more on fast, fairly reliable delivery of an enormous range of products rather than being the cheapest. Whenever I need anything I can be pretty sure that Amazon will have it in stock and deliver it within a couple days. Sure they're occasionally out of stock or they screw up deliveries but Target isn't any better. So it's worth keeping a Prime membership and Amazon remains the default option.
I can't imagine a significant portion of Amazon's value comes from their website, which by many accounts is an ungodly piece of UX crap.
It's the logistics that matter.