I don't think that is new. Back when Walmart tried to expand to Germany it was reported that they had employees do some Walmart chant. As you can guess this didn't go over well with German employees.
Yeah I heard that too but I assumed this is just a thing in this sector not something actually high paid employees have to participate in.
I was coming in with the Walmart example too. The onboarding meeting told us he overheard it at a Korean manufacturer and liked it.