Who raw-dogs the internet without an adblocker? Have some standards.
The people making it still worthwhile to post content online.
Rumor has it that some people saw the "ads pay for it all" business model and accepted the deal because they wanted the Internet to be sustainable.
I use uBlock Origin (the full fat version in Firefox, not the lite version). It doesn't help, because the pop-ups aren't ads. There's one asking me if I wanna be spied on, one asking me to subscribe or sign in, and one huge one telling me that there's currently a discount on subscriptions.