The reason Amazon doesn’t want AI involved is because then AI could skip Amazon altogether in the future and checkout directly on seller’s websites.

It’s actually the idea behind the decentralized marketplace I’m building. It uses MCP-UI to bring the whole storefront and checkout into the chat.

I’m keeping a close eye on e-commerce and AI and the recent deal Paypal made with OpenAI and Amazon getting aggressive, it’s clear they want to make AI powered commerce a walled garden.