I don't know enough about US states subculture to infer that, it's just the opinion I formed watching him.

I agree that KitechnAid is more on the higher-end side, he even said himself that it's kind of a premium device. It doesn't surprise me, because at some point in your life you want to stop with the frugality shenanigans and just want stuff to work if you can afford them.

To be clear that's not a critic, I tend to be as cheap as can be reasonable as well, it's generally a decent way to proceed, to avoid overpaying for useless over-marketed, over-engineered stuff. I'm just trying to give some context but I think we are in agreement anyway and I do believe anyone who watches him long enough will get the gist of it at some point.