> With the power of M-chips, this would cannabalize MacBooks via iPad Air / Pro.
Only for the truly low end. The thermals alone are a serious difference, you can't expect an iPad-class device to support the same power dissipation as a legit MacBook.
The MacBook Air is a legit MacBook and not that much heftier than the iPad. With how powerful and efficient M chips are, they could work out just fine for a lot of people despite the more constrained thermals.
They're not doing it today because current Apple leadership doesn't have the same incisiveness as the one back when they were sacrificing their most successful product on the iPhone altar so the competition can't. And to be fair, Apple has a much stronger position with a wider moat then they did back then. So they can afford to give more time to the competition to compete.
The MacBook Air is a legit MacBook and not that much heftier than the iPad. With how powerful and efficient M chips are, they could work out just fine for a lot of people despite the more constrained thermals.
They're not doing it today because current Apple leadership doesn't have the same incisiveness as the one back when they were sacrificing their most successful product on the iPhone altar so the competition can't. And to be fair, Apple has a much stronger position with a wider moat then they did back then. So they can afford to give more time to the competition to compete.