Imagine "brand safety" guardrails being embedded at a deeper level than physical safety, and deployed on edge (eg, a household humanoid)
It's like if we had Asimov's Laws, but instead of the first law being "a robot may not allow a human being to come to harm" that's actually the second law, and the first law is "a robot may not hurt the feelings of a marginalized group".
It's like if we had Asimov's Laws, but instead of the first law being "a robot may not allow a human being to come to harm" that's actually the second law, and the first law is "a robot may not hurt the feelings of a marginalized group".