While I really like the idea of buying a NEW car direct from the manufacturer, a used car from Amazon is significantly less appealing - both for the consumer and Amazon.

* If Amazon spends the appropriate time researching into each car's history, properly inspecting and repairing any defects and working with customers if there are problems - they will not make a net profit. Not 'maybe', they won't.

* If Amazon doesn't have due diligence, people will get cars with endless problems, Amazon will be covered in bad press, and the whole thing will collapse due to low demand.

Plus, unlike buying a new car where inspection doesn't matter nearly as much - buying online gives you 0 way to really look at it yourself and take it to a local mechanic to have it inspected. (Which I am EXTREMELY glad I did, I nearly bought a car that would have been a disaster)

I suspect this effort will last maybe a year and a half at best.

Cars are bulky, heavy, expensive, and lose value quickly with age. Even new, the competition is so tight and logistics so hard that it's a nightmare. Used cars are so much worse an industry to work in.