Making RSS/Atom feeds friendly to new users is key for its adoption, and for the open web. XSLT is the best way to do that.
I made a website to promote doing using XSLT for RSS/Atom feeds. Look at the before/after screenshots: which one will scare off a non-techie user?
yes, but why??? Your on the website and you have a link to the syndicated feed, for the website your on, and you want to make they feed look good in the browser... so they can click the link to the website _you are already on_??? The argument you should be looking at the feed XML in the browser instead of the website is bonkers. They are not meant to replace the website coz if they were why have the website?!
RSS and Atom feeds are at this point a solution looking for a problem.
I use RSS all the time... To keep up-to-date on podcasts. But for keeping up to date on news, people use social media. RSS isn't the missing piece of the puzzle for changing that, an app on top of RSS is. And in the absence of Reader, nothing has shown up to fill that role that can compete with just trading gossip on Facebook.