That's not the controversy based on the article - it's arguing that because the app is Israeli in origin, it may run afoul of local BDS laws thus another reason for AppCloud to be removed from local device, which is notable because the AppCloud app only appears to be installed on African, Asian, and MENA Samsung phones, where the bulk of countries with BDS laws exist.
The article doesn't appear to take a side one way or the other in the conflict, it's just listing a potential compliance issue.
There is no such thing as BDS laws, only anti-BDS laws. Some muslim countries boycott Israeli-made products, But since Israel is a tech powerhouse only behind the US, almost every tech is Israeli-made at least partially, so again, trying to enforce any boycott is stupid.
BDS is a western concept, legal laws banning business with Israel in the Middle East precede it.