> subsidized

What's a better word here? Adverts cost the consumer, however I'm sure the consumer doesn't get equal recompense. Theoretically a SmartTV with adverts costs less money ("subsidised" due to price competition), but is the consumer actually ($,time) better off?

The costs are invisible and the consumer cannot actually measure the costs (the vendors do measure profitability but this is not legible).

I reckon most people are terrible at judging the value of their own time (especially children and retirees).