this happens with eg licensed music or product tie-ins or whatever, and the game just stops being sold
And I think it would be best if they could license the content in perpetuity so it doesn't come to that. But that's impossible as even if the studio gets a perpetual license, it can still be terminated.
And I think it would be best if they could license the content in perpetuity so it doesn't come to that. But that's impossible as even if the studio gets a perpetual license, it can still be terminated.